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Discussing the Numbers

STRATEGY

"...A strategy is therefore about how people throughout the organization should make decisions and allocate resources in order accomplish key objectives. A good strategy provides a clear road-map, consisting of a set of guiding principles or rules, that defines the actions people in the business should take (and not take) and the things they should prioritize (and not prioritize) to achieve desired goals." 

            -Michael Watkins, Harvard Business Review, Sept. 2007

COMPETITIVE LANDSCAPE

  • What is the state of your industry? ​

  • Who are your competitors and where are they positioned?

KEY VALUE PROPOSITION

  • For what problem is your product or service ​uniquely positioned to solve?

BUSINESS MODEL

  • How does your company make money?

GO-TO-MARKET STRATEGY

  • How do you approach the market?

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